Why Your Data Asset Is Your Gold Mine - John Abbey, dunnhumby

The idea of what “big data” can deliver and how it can empower a business are still up for debate. Watch John Abbey from dunnhumby speaking at Big Data Week London 2015.

There is a lot of press about what it could do, from the IoT to merging the offline and online worlds of retail. More and more uses will happen in the coming years. However, it is important to focus on your data asset strategy and what data you should own outright, partner or acquire.
Years ago, the challenge for Tesco was to own or rent a store. Now, it is about their data asset – should a business own it or rent it?

About John Abbey

John has acquired experience of working with vast quantities and varieties of on and offline data across sectors (retail, media and finance) and markets (EMEA, the Americas and Asia). His role has evolved from coding and data loading when he started as a graduate to creating data strategies for some of the largest retail businesses in the world.