The world of big data is evolving rapidly and the general public is starting to adopt it as their own. The question that often arises is; we want to do ‘something’ with big data, but what? For large companies this question is easily solved by hiring data scientists. Sure, there are many useful tools out there that show graphics from which you can extract conclusions. However, small and medium-sized companies often don’t know where to start putting big data into practice. At Datatrics we believe in doing this a bit differently. We developed a platform for small and medium-sized marketing teams that turns big data into concrete actions, so they immediately know how to approach their audience.