The world of big data is evolving rapidly and the general public is starting to adopt it as their own. The question that often arises is; we want to do ‘something’ with big data, but what? For large companies this question is easily solved by hiring data scientists. Sure, there are many useful tools out there that show graphics from which you can extract conclusions. However, small and medium-sized companies often don’t know where to start putting big data into practice. At Datatrics we believe in doing this a bit differently. We developed a platform for small and medium-sized marketing teams that turns big data into concrete actions, so they immediately know how to approach their audience.
According to a survey of senior executives by Big Data consultancy NewVantage, Big Data is “top of mind for leading industry executives,” but these same executives struggle to find the right people to analyse their data. In fact, while 70% of those organisations surveyed plan to hire data scientists, 100 per cent of them said they find it at least “somewhat challenging” to hire competent data scientists (see image). Given the difficulty in finding qualified people to analyse data, it’s perhaps not surprising that only 0.5 per cent of enterprise data gets analysed, according to IDC. Ironically, more data might get analysed if enterprises would stop searching outside their organisations for talent. That’s right: most organisations already have people that […] Continue Reading