Business Change Through Predictive Analytics – Chandan Rajah, Shop Direct

Should companies invest in predictive analytics? Chandan Rajah from Shop Direct is talking about Business Change Though Predictive Analytics at  Big Data Week 2015.

A journey through how some companies extracted value from predictive analytics. The pros, cons and impact that could be expected from predictive and prescriptive analytics.

About Chandan Rajah

Customer insight / intelligence specialist helping businesses increase customer engagement, retention and loyalty using big data science techniques to create and capture value by proactively responding to customer needs, increasing operational efficiency and increasing tactical agility to respond faster to market change and disruptors.

Senior general manager with 18 years of experience managing business unit P&Ls in large enterprises across multiple geographies: United Kingdom & Europe, North America, United Arab Emirates and India. Track record of executing large revolutionary initiatives like Sky AdSmart, Weve, Sky Go, etc.