Big Data in Retail – Matthew Doubleday, Shop Direct

Deep dive into some data science use cases in the retail space.
A list of potential applications of data mining or data algorithms will be presented, deep diving into at least one area to investigate both how the use case could be approached via a variety of algorithmic or machine learning techniques, and the logistical challenges that may apply to getting the solution live.

About Matthew Doubleday

Over a decade of database marketing experience across the retail and financial services industries, driving business change via the commercial application of analytics, CRM and data mining techniques.

Focus areas: Internet retailing, content personalization, data strategy, database marketing, CRM, inbound marketing, MI and analytics, data mining and predictive modeling, customer segmentation, campaign evaluation.