Beautiful A/B Testing – Marton Trencseni, Prezi

Successful SaaS companies like Prezi perform hundreds of A/B tests. Building out their in-house system for tracking experiments, they learned that A/B testing has much depth and beauty than simply computing statistical significance from conversation rates. Watch Marton Trencseni sharing all these insights in his talk.

  Topics covered in the talk include:
– how to A/B test against internal company KPIs like Prezi Views
– pitfalls of A/B testing such as peaking
– how to use Bayesian inference in A/B testing

About Marton Trencseni

Marton joined Prezi 3 years ago and is currently serving as Director of Data and Analytics. He runs data infrastructure, tools, analytics and insight and grew the team from 5 to almost 20 in the last two years. Prior to joining Prezi, Marton was the co-founder of Scalien, a distributed NoSQL database startup. He has degrees in Computer Science and Physics.