Creating Customer-Centric Products Using Big Data – Kriti Sharma, Barclays

Today’s consumers have more options than ever before and therefore, personalised and relevant engagement is key. Watch a talk about analytics for omni-channel experiences that ultimately drive customer satisfaction, loyalty, retention and growth.

This talk focuses on unleashing the power of big data technologies to create personalised, user-centric products and services. Kriti Sharma,  Global Head of Product, Real-time Big Data Analytics at Barclays, shares their insights and experiences on the value of offering the right product to the right customer at the right time to increase uptake. She also shares insights on measuring the impact using machine learning and social data analytics.

About Kriti Sharma

Kriti is the Global Head of Product, Real-time Big Data Analytics at Barclays where she drives Open Source and also focuses on emerging markets such as Africa. She recently led Product Management for the award winning Mobile Payments app Barclays Pingit. Kriti is a Google Grace Hopper Scholar, Govt. of India’s Young Leader in Science, Anita Borg Institute’s Pass-it-on Award winner, Rajiv Gandhi Scholar, has served on a Research and Leadership Programme initiated by the Head of the Scientific Advisory Council to the Prime Minister of India and currently sits on the Google Anita Borg Panel to promote Computer Science to women.
Kriti also focuses on driving Open Data Collaboration across retail, healthcare and financial services.