Big Data or Small Data: Which Holds the Keys to Effective Advertising?
If you spend much time in tech news journals or industry blogs, it’s easy to get the impression that you are the only business left... Read More
Are Marketers Missing the Mark With Big Data for Mobile Ads?
While most marketers have been something close to brilliant when it comes to leveraging big data for marketing in arenas like the brick and mortar... Read More
6 Ways Game Developers are Leveraging Big Data
Like most industries, game developers are looking for ways to keep current customers satisfied, bring new customers into the fold, and to increase revenue for... Read More
6 Things Game Developers Need to Know About Using Big Data
Game developers have tapped into something, well, big. Big data, that is. If you’ve heard about what big data can do for your development efforts,... Read More
The Benefits of Being a Small Fish in the Sea of Big Data
If you read up much on the world of big data, you can quickly get the idea that it’s only for the big guys. The... Read More
5 Disruptive Trends That Will Shape Big Data, Hadoop, and Cloud Storage in 2016
Big data hasn’t just changed the way things are marketed and developed; it has also had a tremendous impact on the software market (how can... Read More