Beating Addiction with Big Data
In a previous post, I wrote about the various applications of big data insights in the gambling industry, from tailored marketing initiatives to odds calculation.... Read More
How Professional Sport Is Keeping Fit With Big Data
Imagine if it were possible to predict the outcome of major sporting events. Or protect athletes from career-threatening injuries. Even to root out corruption in... Read More
Gambling and Big Data: A Safe Bet?
Marketing in 2014: every day, tracking software peers into consumers’ spending histories. Meanwhile, companies scour our personal information for any crumbs of data that might... Read More