Blog - Big Data Week Blog

Imagine if it were possible to predict the outcome of major sporting events. Or protect athletes from career-threatening injuries. Even to root out corruption in the beautiful game. Big data analytics have revolutionised modern marketing and commerce; now it looks as though they could change the face of professional sport. Creating Superman Rugby Union has already profited from the so-called ‘digital revolution’ by analysing data concerning players’ health to predict and prevent injuries. The principal...

Everything in our life right now is full of data; from the food that we eat to our physical routine. Known as the “quantified self” or QS, it’s actually an emerging trend in big data science. Thanks to advances in mobile technology, it became a phenomenon and people are becoming self-aware. Since smart devices are now embedded with advanced motion sensors, data scientists can benefit from the personal data collected from these devices. In fact,...

In the run up to Christmas 2013, what would have influenced you to purchase items on your local high street, rather than online? The UK’s shopping habits have changed beyond recognition over the past decade. The high street’s continuing decline at the expense of global online retailers is well documented. Even with recent and much-publicised government initiatives, such as the Mary Portas-led review, which are intended to drive footfall back to local centres, most are still...

Marketing in 2014: every day, tracking software peers into consumers’ spending histories. Meanwhile, companies scour our personal information for any crumbs of data that might be used in the pursuit of a sale. This is ‘big data analysis:’ the Big Brother marketing strategy that has permanently altered the face of retail. Now big data has come to the gambling industry. Big data sets provide online casinos and bookmakers with consumer insights of unprecedented sophistication, allowing...

All the industry leaders like Wal-Mart, Axa, Citibank, Humana, GE and several others are exploring how Big Data analytics can be used to better understand customer needs, pinpoint risk, improve marketing, enhance the customer experience, combat fraud, and drive profitability. Companies are seeking ways to rebuild their customer relationships in this time of extremely high customer expectations. Retail industry is among the early adopters and innovative users of big data. But they have the challenge...

In May 2014, Big Data Week will launch the third edition of the festival with a narrative that will bring together the many strands and domains of data into an umbrella theme: ‘The Connected Society’. Data connects people and society. It’s the backbone of our economies, smarter cities and healthier and better informed citizens. It can help shape our future – Big Data Week will explore three themes across a week of events in 40...

Hadoop is changing the perception of handling Big Data especially the unstructured data. Let’s know how Apache Hadoop software library, which is a framework, plays a vital role in handling Big Data. Apache Hadoop enables surplus data to be streamlined for any distributed processing system across clusters of computers using simple programming models. It truly is made to scale up from single servers to a large number of machines, each and every offering local computation,...

The Big Data Week community are exceptionally happy to have successfully designed and curated the second edition of Big Data Week. One of the most unique global platforms of interconnected community events focusing on the social, political, technological and commercial impacts of Big Data. It brings together a global community of data scientists, data technologies, data visualisers and data businesses spanning six major commercial, financial, social and technological sectors. The 2013 festival ran from 22-28...

How Professional Sport Is Keeping Fit With Big Data

Big Data and the Quantified Self

The Numbers Behind The High Street Retail Battle

Gambling and Big Data: A Safe Bet?

Big data Analytics in Retail

The Connected Society

Why Hadoop Is Important in Handling Big Data?

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