If you do any reading on the benefits of big data, you probably want it all and you want it now. Better protection against fraud, lower operational costs, richer business intelligence, a finely tuned customer profile and the ability to predict future customer behaviors and market trends — where to sign up? But the thing... Read More
A report released by ad tech firm Turn is causing quite a stir in the advertising community. According toTurn, advertisers are spending a mindboggling 500% more to advertise to the Millennial generation (18- to 35-year-olds) than they spend to reach all other demographic groups combined (this includes Traditionalists over age 70, Baby Boomers, Generation X,... Read More
On November 8, 2016, Americans will head to the polls to determine who the forty-fifth president of the United States will be. While political parties and candidates openly debate issues like foreign policy, immigration policy, fiscal policy, and tax structure, their campaign managers are busy with another matter altogether — finding out what big data... Read More
Once again, there’s a new architectural term being tossed about. Is it something you actually need to understand and consider, or is just another buzzword that will be here today and gone tomorrow? The term in microservices, and it’s a thing because it describes a realistic means for developing new architectures. Whether it’s right for... Read More
Microservices is a new concept for application design that provides a lot of advantages in development, testing, and deployment. It involves structuring an application in separate components, the sum of which work together to form a cohesive application. This way, developers can work on the components separately, speeding development. Additionally, the microservices architecture allows the... Read More
If you spend much time in tech news journals or industry blogs, it’s easy to get the impression that you are the only business left on planet earth that isn’t using big data. Without it, your competitors are certain to overtake you in your sleep — most likely tonight — and you will probably go... Read More