While most marketers have been something close to brilliant when it comes to leveraging big data for marketing in arenas like the brick and mortar store and the online shopping experience involving traditional desktop computers, they have been surprisingly slow to make use of it when it comes to mobile advertising. What do marketers need... Read More
Like most industries, game developers are looking for ways to keep current customers satisfied, bring new customers into the fold, and to increase revenue for their products. Also like other industries, game developers are just now learning what big data has to bring to the table. Online gaming (including game apps) gives game developers the... Read More
Game developers have tapped into something, well, big. Big data, that is. If you’ve heard about what big data can do for your development efforts, you’re likely very excited about it. You should be. But there are limitations to what big data can and should be used for. Here are some do’s and don’ts when... Read More
If you read up much on the world of big data, you can quickly get the idea that it’s only for the big guys. The most notable examples are evident in Fortune 500 companies and giants like Google and Twitter. But that’s misleading, because any size business can take advantage of the rich insight produced... Read More
Big data hasn’t just changed the way things are marketed and developed; it has also had a tremendous impact on the software market (how can we manage and analyze this tremendous amount of data?) and on the arena of data storage (where on earth will we store these massive quantities of data affordably?) What does... Read More
Machine learning, which is also sometimes called artificial intelligence, sounds like the stuff of science fiction. Computers that are able to think and talk like humans, and perhaps even scarier, work like humans, have dominated stories like 2001 A Space Odyssey and novels by fictional geniuses like Heinlein and Asimov. Machines in real life can... Read More