Data in the 21st Century is like Oil in the 18th Century: an untapped, immensely valuable asset. And like Oil, for those who see Data’s fundamental value and learn to extract and use it there will be huge rewards. Let’s take a typical scenario. A hundred person recruitment company wants to hire an experienced consultant for themselves.... Read More
If a pile of data falls in a forest and nobody sees it, does it really exist? We’re swamped in a deluge of facts, figures, statistics, and numbers endlessly competing on a screen in order to be seen, heard and understood. The explosion of articles surrounding big data serves to highlight how much of colossal... Read More
Outcomes are an important motivator in the business world and beyond, but just how much are companies driven by the end goal that inspired their whole enterprise? What if the process of reaching a desirable outcome was more efficient because metric-based evidence had eliminated time-wasting efforts? Automatic data analysis will allow workers to significantly shorten... Read More
Imagine if it were possible to predict the outcome of major sporting events. Or protect athletes from career-threatening injuries. Even to root out corruption in the beautiful game. Big data analytics have revolutionised modern marketing and commerce; now it looks as though they could change the face of professional sport. Creating Superman Rugby Union has... Read More
Everything in our life right now is full of data; from the food that we eat to our physical routine. Known as the “quantified self” or QS, it’s actually an emerging trend in big data science. Thanks to advances in mobile technology, it became a phenomenon and people are becoming self-aware. Since smart devices are... Read More
In the run up to Christmas 2013, what would have influenced you to purchase items on your local high street, rather than online? The UK’s shopping habits have changed beyond recognition over the past decade. The high street’s continuing decline at the expense of global online retailers is well documented. Even with recent and much-publicised... Read More