Why are so many organisations so terrified of data and refuse to see the benefits it can bring? ‘Big data’ is now a common term, but traditionally, the treatment of the flow of information within an organisation has been comparable to that of a piece of radioactive material. Not only has it been quarantined and... Read More
No longer ring-fenced by the IT department, big data has well and truly become part of marketing’s remit. A deluge of data flowing from the ever-increasing number of offline and online media, coupled with rapid changes in consumer behaviour – the way people shop, work and relax – is making marketers’ job more difficult. But... Read More
Big Data remains a key buzz word for 2013. However, with so many data assets out there ecommerce sites can struggle to digest the information and work out what’s relevant and useful to help them increase conversion rates. As a result, one area of Big Data that’s growing is personalisation. This involves analysing the vast... Read More
Improving Public Health Depends on Connectivity Back in 2000, when some of us were still shedding vestiges of our Y2K paranoia, nobody would have imagined that in little more than a decade, doctors would be able to tailor a treatment based on a patient’s genotype. Yet here we are. The good news is that the... Read More
“Big data” was the buzzword of 2012 – the year was awash with information, comment and discussion about the topic. As we enter 2013, it’s time for the talking to make way for action. Despite the hype and column inches, however, many businesses do not know what first steps they should take so that they... Read More
Written by Radhika Subramanian, CEO, Emcien Corp. About fifty years ago, Atlanta was the size of Little Rock, Ark. About a hundred years before that, it was burned to the ground. Atlanta has proven again and again that it’s got gumption and can grow, and is doing so now, becoming the tech hub of the... Read More