Why I Think the DIKW Pyramid Should not Be a Pyramid
The world of big data is evolving rapidly and the general public is starting to adopt it as their own. The question that often arises... Read More
Using Data To Establish Consumer Loyalty
Given that it is of course cheaper for an automotive brand to retain a customer rather than find a new one, the importance of up-to-date... Read More
Big Data: The Lifeblood Of Today’s Economy
In recent years, big data has become a key consideration across all major markets, impacting entire industries, reshaping business strategies and offering untold promise to... Read More
The Challenge Of Online Data
Data generated by online retail is very different, and much more difficult because the ‘inputs’ of online retail are both more numerous and more changeable.... Read More
HR By Numbers: Did Marissa Miss An Opportunity To Do A Google On Yahoo?
People analytics isn’t just another catch phrase. It means using data and analytics to personalize and manage each employee in order to drive superior employee... Read More
The Big Data Scientist Hunt
According to a survey of senior executives by Big Data consultancy NewVantage, Big Data is “top of mind for leading industry executives,” but these same... Read More