Posts tagged ‘gambling’

Gambling and Big Data: A Safe Bet?

Marketing in 2014: every day, tracking software peers into consumers’ spending histories. Meanwhile, companies scour our personal information for any crumbs of data that might be used in the pursuit of a sale. This is ‘big data analysis:’ the Big Brother marketing strategy that has permanently altered the face of retail. Now big data has come to the gambling industry. Big data sets provide online casinos and bookmakers with consumer insights of unprecedented sophistication, allowing companies to tailor the experience of users and even protect problem players (as they are keen to point out.) However, the crazed scrabble for data has led gambling vendors to steamroller over data protection law in the pursuit of better market research, greater individual optimisation […] Continue Reading

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