Why I Think the DIKW Pyramid Should not Be a Pyramid
The world of big data is evolving rapidly and the general public is starting to adopt it as their own. The question that often arises... Read More
Big Data: Is History Repeating Itself?
Is it a leap forward helping the world to run smoothly on exabytes of unstructured, unprecedented levels of data? Or is Big Data a new... Read More
Using Data To Establish Consumer Loyalty
Given that it is of course cheaper for an automotive brand to retain a customer rather than find a new one, the importance of up-to-date... Read More
The Challenge Of Online Data
Data generated by online retail is very different, and much more difficult because the ‘inputs’ of online retail are both more numerous and more changeable.... Read More