Posts tagged ‘big data’

Will Increased Focus on Consumer Privacy Affect Big Data?

Guest Post by Bill Hess, from PixelPrivacy   Joe Public drives to his local Kroger store. As he drives, the app he downloaded from his auto insurance provider silently records every jackrabbit start and hard stop he makes on the way to the store. He doesn’t know it, but the small discount the insurance company offers for using the app could result in higher rates if the app detects that Joe has a “lead foot.” Once he’s inside the grocery store, the Kroger Plus loyalty program tracks his every purchase, making it easier for the big chain to know which coupons and discounts to offer him. They share the information about his buying patterns to their partners, which aids them […] Continue Reading

The Impact of Big Data on Your Personal Life

Guest Post by Finnegan Pierson The term Big Data has been around for a while now. However, there is still confusion on what it means. The concept of big data is rapidly evolving, and its definition is often reconsidered. However, what is clear is that big data has played a major role in transforming the digital world. It is now often used in conjunction with other technologies such as artificial intelligence to have a tangible impact on the ordinary person. Here are a few ways big data might affect your life. Assessing Risk If you are trying to purchase a home protection plan, it is more likely than not that your insurer will use big data to estimate your premiums. […] Continue Reading

Adding Value to Your Business Through the Organization of Incoming Big Data

Guest post by Finnegan Pierson Big data is necessary for any organization to get insights on various business strategies. Organizing of big data for taking into account non-traditional technologies and strategies needed to organize it, and gather incoming insights from more massive databases. The power of information dominating the world around us becomes imperative in every sector of life and hence the need to organize it attractively and analytically. The concept of holding your incoming data through the various holistic databases with multiple data sets makes it easy to keep information under control. The magnitude of incoming bid data needs specialized approaches that manage it properly. Clustered Computing Because of the high qualities of the incoming bid data, individual’s computer […] Continue Reading

Uses of Software in Running a Business

Guest post by Finnegan Pierson Often, SMEs don’t attempt to improve efficiency as a means of increasing their profitability and cash flow. Entrepreneurs are often too focused on the status quo instead of improving their operations. However, that appears to be changing as today’s business world continues to evolve. Enterprises are investing in software to become more efficient and increase their overall performance. Every enterprise yearns to improve its efficiency. Business efficiency can result in increased profits and reduced resource wastage, which ultimately translates to a healthy bottom line. Small businesses are now leveraging various software to improve their operating efficiency. Whether you are an accountant or an engineer, having the right software can be a game changer in your career. […] Continue Reading

Why Data Is Leading the Way to a Cybersecure Future

This is a guest post by Tiffany Rowe In the past, computer security could do little to guard against infection; instead, early security software merely reacted swiftly to threats detected on the machine. Thanks to data, that changed. Today, security tools are effective at predicting threats and guarding against them, so users are hardly inconvenienced by malicious attacks. It is only because diligent data-gatherers accumulated information on malware and attack patterns that cybersecurity software could improve so dramatically – and it will be thanks to data that security continues to improve. How Big Data Improves Cybersecurity A recent study on cyber threats found that the biggest gaps in businesses’ cybersecurity strategies concern the ability to detect malware, corruption and attacks before […] Continue Reading

5 Ways in Which Retailers Can Utilize Big Data and Digital Signage for Success

Today, most successful retailers are using big data and digital signage to improve their operational efficiency and customer experience while boosting their sales. A huge volume of data can be generated on the retail industry every second through both traditional sources and technology driven sources. Retailers and restaurant owners are using advanced analytics to gain relevant insights and even make concrete real-time decisions that are beneficial to both the customer and the business. • Detection and prevention of fraud By leveraging on the rich data environment of the retailer, exact areas of fraud exposure can be recognized. Retailers can analyze information from every day sales transaction and other activates like warehouse inventory, sales forecasts, accounts payable, employee shift records, and […] Continue Reading

Business Folk Need and Want Big Data — The Issue Is Teaching Them

On the surface level, Big Data isn’t a difficult concept to understand: the more data a business collects, the more data it can use to understand its consumer audience, to build effective products, and to predict successful marketing campaigns. Yet, almost as soon as discussions begin about how to collect Big Data, perform analyses, and develop data-driven plans, business professionals start to drift away. Big Data is incredibly important in the current era of business, but because data seems highly technical, few business-minded people want to bother acquiring that knowledge and skill. In the interest of harnessing the power of Big Data, those skilled with data need to train business professionals in the ways of data – or else replace […] Continue Reading

List the areas getting benefit from Big Data analytics

In this digital world, data is present everywhere and massive amount of data is generated everyday by every business. Every discussion, every plan, every decision is also a data within itself. To store the business related data, every organization has to buy hardware, software and using it setup a network.  Data becomes an indispensible for business. From buying a car, gym, insurance, restaurant, stores and credit card, data exists. With the help of number of ways such as internet or dealing with business, data can be made. Big data generates value from the storage and processing of very large quantities of digital information that cannot be analyzed with traditional computing techniques. Big data is the data characterized by 3 key […] Continue Reading

How Big Data and GPS Will Rule in 2018  

  Today big data, machine learning and location data are playing huge roles in business, finance, politics and almost every sector. There is some concern playing itself out regarding location data and other technology features. While it is important to understand the risks involved in big data and GPS, it is vital to know what role they play in our lives and society today. While there is a long future ahead for big data and location data, we have seen it utilized already. Below are a few ways location data and big data are being used to improve business and life in 2018. Geolocation Companies have been using location data for years. For example, Mastercard uses location data to help […] Continue Reading

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