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Data Visualization Is Mission Critical in Terms of Communicating Effectively to Your Audience

Make no mistake: the world is based on data, we’re just living in it. According to Forbes, data volumes are absolutely exploding – in the past two years alone, more data was created than in all of the previous years that make up human history combined. As soon as 2020, there will be roughly 1.7 megabytes of new data created for every single person living on Earth every second! This is due largely to the fact that nearly everything you buy is now connected to the Internet – from that big new smart TV to your toaster to your thermostat and everything in between. Everything is connected, creating and sharing data between them, in an effort to make your life […] Continue Reading

Harvesting Photons for the Highways of the Future

About six years ago, an out-of-the-box idea started making waves all over the web, and its campaign on Indiegogo.com was one of the most successful ever recorded. Not only have they gathered over $2.2 million USD from enthusiasts in all corners of this oblate spheroid we call home, but they also got $1.65 million and some change from several contracts for SBIR (Small Business Innovative Research), from the USDOT (U.S. Department of Transportation) and various personal donations from 2009 to 2015. Where did all this money go? Most of it went into empiric, trial and error, rather expensive R&D for the Solar Roadways® hexagonal panels/pavement blocks. It was a “wild idea” that had conquered Julie Brusaw, a concerned-for-the-environment private counselor […] Continue Reading

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How Can Marketing Agencies Take Advantage of Business Data?

The term “big data” is a phrase born of this century, but the concept isn’t revolutionary. Modern businesses of all sizes already generate data on a daily basis from a variety of sources, including CRM systems, ERP systems, and social media. The primary challenge for most businesses is finding a way to harvest the relevant data from this wealth of available information and using it to provide actionable insights. Marketing is one area that can dramatically benefit from big data analysis. Data-Driven Marketing can improve customer relationships, create a one-to-one conversation between buyer and seller, and drive customer engagement and sales. With data-driven marketing, marketers can deliver the best possible message to the right people at the right time. What is Data-Driven […] Continue Reading

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Career Roles In Big Data

Guest post by Imarticus Learning These days, it seems like the term ‘big data’ has become somewhat of a catchphrase for anyone working in the IT sector, or someone who is remotely interested in data science and technology. The main reason is probably the fact that big data is potent enough to create ginormous miracles on a daily basis. For instance, you’re planning a big trip to someplace very exotic, the first thing that you would do is begin to look for hotels. While you are looking for hotels, you come across an email in your Inbox, which gives you great discounts on bookings of hotels, in the very location you were looking for. This is no mere coincidence, but one […] Continue Reading

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4 Better Ways to Successfully Implement Business Analytics

Guest post by Sam Makad The world of business is constantly being reshaped by new technologies and achievements from various industries. Many new factors are entering the business success equation on a daily basis, requiring the immediate attention of entrepreneurs. Changes in the business world are not only driven by these factors, but also by so many others. Such as, focus on increased ROI, customer satisfaction, efficient project management, task delegation, smooth onboarding and other things in close relation to a business organization and its customers. With marketing becoming client-centric and extra focus being placed on customer experience, data has never been as valuable as it is now. Before the new methods of data extraction and reading were available, business […] Continue Reading

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Remedies for an Ailing Business: Choose the Right SEO Tools and DBA Support

Over the last few years, nothing has changed more drastically than the SEO rules for small businesses. With the radical change in algorithm brought on by Google updates, the rules for all successful SEOs have changed beyond recognition. Gone are the days when you could simply stuff your content with reiterating keywords and hoped that the search engines picked up on them. Humanizing the spiders Today, you need to add keywords according to the context of your content. More often than not, keywords are read as a part of the complete sentence. Search engine crawlers like to look for the context of the keywords rather than isolated phrases or words. This happened because Google wanted to create a complete reading […] Continue Reading

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The Challenges of Machine Searching

Guest post by Lorna Campbell, Nalanda Technology There are a lot of variables and risks when searching disparate sources with different standards, qualities, volumes and potentially duplicated. If 20% of the average workforce is spent searching, are they finding the material they are looking for in a precise and cost effective manner? In the past we used libraries for research and would ask academics for help, to do so we needed to give precise requirements and variables. If we were not precise there was a risk that the researcher would not provide a helpful response. With growth in unstructured data, in general terms, we need to be as precise or else risk having too many results to manage. Some of […] Continue Reading

Exterion Media and TfL say Hello London!

This post has originally been published here. Exterion Media and Transport for London (TfL) have unveiled a new commercial media partnership, Hello London, which aims to change the media landscape by utilising technology and data to offer a more tailored, relevant and contextual customer experience. Hello London will serve as a one-stop-shop for advertisers looking to engage with London audiences and increase the efficiency of their campaigns. For the first time brands will now be able to connect with commuters across the entire London Underground and Rail Network. This will include all of London Underground, London Overground, Tramlink, Docklands Light Railway, the Victoria Coach Station and, once operational, the Elizabeth line. The scope of the reach gives advertisers the opportunity […] Continue Reading

Application security for automotive IoT

Connected cars have already brought internet access to drivers, but the increasing number of Internet-of-Things-based applications has brought with it a number of vulnerabilities. This graphic, by an application protection company called Arxan, illustrates some of the most glaring attack points on a connected vehicle: mobile apps (presumably if they connect through a smartphone to car communications channel), OBD2, and infotainment systems. Safety and reliability is a concern for any car owner, but for someone leasing a vehicle, this typically means turning it into the dealer when something breaks down. Concerning safety from a digital standpoint, however, the dealer may not have such a quick fix. Arxan mentions safety in their page related to points on the graphic, including protecting […] Continue Reading