Like most industries, game developers are looking for ways to keep current customers satisfied, bring new customers into the fold, and to increase revenue for their products. Also like other industries, game developers are just now learning what big data has to bring to the table. Online gaming (including game apps) gives game developers the ability to track and monitor players, their interactions, and their behaviors. Using this and other data, developers can then improve their products for better play, more players, and higher earnings. Here are several ways that developers are taking advantage of big data.