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Big Data: The Lifeblood Of Today’s Economy

In recent years, big data has become a key consideration across all major markets, impacting entire industries, reshaping business strategies and offering untold promise to those capable of harnessing its true power. The value of big data is continuing to grow exponentially and today it stands as the lifeblood for both organisations and even the wider economy at large. The numbers are astonishing.  According to The Economist, the quantity of global data is forecasted to hit 7,910 exabytes by 2015. No doubt that such a volume of information can sound overwhelming especially if it is unclear what to do with it. From a marketing perspective big data represents a great opportunity: it can provide a wealth of insight into what […] Continue Reading

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