Posts tagged ‘privacy’

Will Increased Focus on Consumer Privacy Affect Big Data?

Guest Post by Bill Hess, from PixelPrivacy   Joe Public drives to his local Kroger store. As he drives, the app he downloaded from his auto insurance provider silently records every jackrabbit start and hard stop he makes on the way to the store. He doesn’t know it, but the small discount the insurance company offers for using the app could result in higher rates if the app detects that Joe has a “lead foot.” Once he’s inside the grocery store, the Kroger Plus loyalty program tracks his every purchase, making it easier for the big chain to know which coupons and discounts to offer him. They share the information about his buying patterns to their partners, which aids them […] Continue Reading

Big Data In A Big Brave World

The ancient Mayans are often recognised for their skills in accurately analysing planets and stars in the night sky with the most primitive of tools. Ancient tablets provide evidence of their understanding of astronomy, as well as their ability to accurately predict lunar and solar eclipses many decades ahead. Such examples of human endeavour are testament to our curious nature and inherent penchant for foresight. Interestingly, such practices bear parallels to what we now refer to as big data. The Mayans were effectively analysing data from the observable universe, which is comparable to an unstructured database with billions of years’ worth of data. Similarly, big data — the practice of handling unconventionally large datasets, traditionally the preserve of the corporate […] Continue Reading

Show Buttons
Hide Buttons