The world of big data is evolving rapidly and the general public is starting to adopt it as their own. The question that often arises is; we want to do ‘something’ with big data, but what? For large companies this question is easily solved by hiring data scientists. Sure, there are many useful tools out there that show graphics from which you can extract conclusions. However, small and medium-sized companies often don’t know where to start putting big data into practice. At Datatrics we believe in doing this a bit differently. We developed a platform for small and medium-sized marketing teams that turns big data into concrete actions, so they immediately know how to approach their audience.
The old saying “less is more” is arguably more relevant today than ever before. In an increasingly complex and noisy world, efficiently extracting meaning from the torrent of raw data presented to us every day is critical. One might assume that the more information you have, the better, but too much information can quickly become unwieldy. A great deal of research has gone into the idea of ‘choice’. The Paradox of Choice: Why More Is Less, by psychologist Barry Schwartz, supposes that when there are more than a just few options, the strain of selecting just one can result in anxiety. The problem lies in our ability to quickly and objectively work through the data so we feel we have […] Continue Reading