This article takes part from the interview series with our speakers for this year edition of Big Data Week. Enjoy Ronald’s thoughts on big data. While Big Data is already a buzz term, what does it actually mean for you? (an old question with a fresh answer) Big Data offers the opportunity to become more customer-centric. Data in itself is nothing, unless you can transform it into insights and information. But if you can, the possibilities are immense. Big data unfolds new opportunities – more than ever before – to really understand customer needs through the insights they give us.