Guest post by Jessica Cyrus
Big data and content marketing are two hot fields that bring a substantial range of benefits to every organization that deploys them. These domains have a solid thing in common, and that is data. Big data uses data to derive meaningful conclusions, and content marketing makes use of those findings to reach potential customers in a meaningful way.
They complement each other. While big data gives content marketing the required insights to make if more effective, content marketing reciprocates by contributing to the data pool that big data needs to function. All in all, big data is crucial to content marketing and its future. We have been witnessing how big data is fueling innovation in almost all business activities, and marketing is no exception.
Here are a few points that bring definitive proof big data is crucial to the future of content marketing.
Big Data Streamlines Content
There are big pools of data that content marketing strategist and implementers can use. However, to carving out the relevant data can be a daunting task if you are not using big data technologies. Data-providing companies offer information in a haphazard manner which requires much effort to streamline.
Data entry operators are required to manually feed the data to the system, and then create meta tags so that the content can be identified as part of some particular category. Eventually, the data is used by data analysts to derive meaningful insights. Now, imagine doing all this without big data technologies at a large scale.
Big data solution providers allow you to store as much data as required, add tags, stream or batch, set filters, analyze, and whatever you want to do to make the data usable. The data present in pools does not have any worth until it is useful in some business decisions or data-driven functionality, and that is precisely what big data technologies allow you to do.
Relevant Data Means Effective Marketing
A marketing strategy outlines many factors that are important in making it useful. For example, geographical area, target audience, or the medium of marketing. With these particular elements in mind, the implementation needs to have a strategy as well, and it should rely on data that can be analyzed to understand what is required.
Using big data, strategist can filter relevant data and create a fool-proof strategy. This includes studying user patterns, buying history, and population age. All this information is relevant for content marketing. Based on the big data solution providers’ observations derived by studying patterns, you can devise promotions that are likely to be more popular.
Another advantage that big data lends here is that it saves you from having to aim for a target audience in the dark. By providing relevant information, it makes the territory familiar to you and also prepares you for the ups and downs that you might end up facing. It can also provide valuable insight into how companies who faced similar situations dealt with those ups and downs.
Effective Marketing Results in Better Conversion Rates
Now, who does not want to create a marketing strategy that generates leads? A marketing strategy that is well thought out is capable of producing better conversion rates because the right information is reaching the right people who are potential buyers with the capacity to spend.
Big data or, to say, big data solution providers empower strategists by providing the insights required to ensure greater conversion. For example, a strategy takes care of the target audience but does not consider the income and ends up driving a product launch in an area where people are interested in buying it but do not have the necessary capital to do so.
Additionally, content marketing is about reaching people through the right means. Big data provides information on preferred communication channels and allows you to tap their potential by investing time and resources in the medium that the customer is likely to favor.
Content Marketing is More Manageable with Big Data
Many aspects need to be taken care of while conducting content marketing. These can be as significant as selecting the right platform and as trivial as choosing the right words to promote your products and services. With the passing of time, the number of platforms is growing, and the language is getting ever more complicated with people that are more inclined to casual speech than formal discourse.
If you have to select the right platform from a list of hundreds of platforms, you can use big data solutions to narrow down choices based on the number of users, countries, etc. These choices can help you make the right decisions and at the same time make everything more manageable for you further down the line.
Similarly, imagine yourself working with large sets of data without the benefits of big data technologies. The truth is that big data not only makes content marketing manageable but all types of digital decisions and interactions. Also, it is highly beneficial to organizations or individuals involved in the decision-making process.
Marketing and specifically content marketing is a lot about making the right decisions. In the business world, the right decisions need to be backed by data and its analysis. So, in short, big data helps content marketers in harnessing the potential of data pools, sending relevant content to relevant customers, creating foolproof strategies, and managing myriads of responsibilities effortlessly, through meaningful insights, data-driven functionalities, and automation.
With the ascent that big data has seen, there is no doubt that it enhances how businesses operate. What is interesting is how the same data that is helping the content marketing campaigns can generate data which will be useful in future campaigns creating a cycle of usefulness, and that is what big data is all about.
Jessica Cyrus is a 5-years experienced developer in Technoligent, with a vast knowledge of content writing. Technoligent is a big data application development and software development company. Jessica wrote many articles based on the technical experience gathered.