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Big Data In Use

Harvesting Photons for the Highways of the Future

About six years ago, an out-of-the-box idea started making waves all over the web, and its campaign on Indiegogo.com was one of the most successful ever recorded. Not only have they gathered over $2.2 million USD from enthusiasts in all corners of this oblate spheroid we call home, but they also got $1.65 million and some change from several contracts for SBIR (Small Business Innovative Research), from the USDOT (U.S. Department of Transportation) and various personal donations from 2009 to 2015. Where did all this money go? Most of it went into empiric, trial and error, rather expensive R&D for the Solar Roadways® hexagonal panels/pavement blocks. It was a “wild idea” that had conquered Julie Brusaw, a concerned-for-the-environment private counselor […] Continue Reading

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How Can Marketing Agencies Take Advantage of Business Data?

The term “big data” is a phrase born of this century, but the concept isn’t revolutionary. Modern businesses of all sizes already generate data on a daily basis from a variety of sources, including CRM systems, ERP systems, and social media. The primary challenge for most businesses is finding a way to harvest the relevant data from this wealth of available information and using it to provide actionable insights. Marketing is one area that can dramatically benefit from big data analysis. Data-Driven Marketing can improve customer relationships, create a one-to-one conversation between buyer and seller, and drive customer engagement and sales. With data-driven marketing, marketers can deliver the best possible message to the right people at the right time. What is Data-Driven […] Continue Reading

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Career Roles In Big Data

Guest post by Imarticus Learning These days, it seems like the term ‘big data’ has become somewhat of a catchphrase for anyone working in the IT sector, or someone who is remotely interested in data science and technology. The main reason is probably the fact that big data is potent enough to create ginormous miracles on a daily basis. For instance, you’re planning a big trip to someplace very exotic, the first thing that you would do is begin to look for hotels. While you are looking for hotels, you come across an email in your Inbox, which gives you great discounts on bookings of hotels, in the very location you were looking for. This is no mere coincidence, but one […] Continue Reading

How the IoT Will Reshape Big Data Analytics

It won’t be long before the amount of data produced by machines surpasses the amount of data produced by all humankind combined. That’s a lot of data! Most of this will be streaming in from the IoT, or Internet of Things, which has either gone mainstream or is on the very verge of doing so. Yet only about 8 percent of enterprises have monetized their IoT data streams, and even there, they are only monetizing about 25 percent of what is available. That is expected to change, and soon. Within a couple of years, half of all enterprises will have monetized their IoT data. Here’s how that will change data analytics as it’s always been known. The IoT Will Change […] Continue Reading

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The Care & Feeding of Your Machine Learning Apps

Machine learning is absolutely cutting edge. It’s bright, shiny, and new, and only the coolest of cats are even doing it yet beyond a few simple test environments. But just like that lawn mower you bought back in ’04 or the PC you scored on Black Friday in ’13, ML (machine learning) won’t be new and shiny for long. In fact, the models and algorithms you developed just last year are already probably starting to deteriorate. Maintenance isn’t as fun or interesting as building sexy new ones, but over time the performance declines unless algorithms are monitored and tweaked on a regular basis. Here’s what you need to know to properly feed and care for your ML apps. The Concept […] Continue Reading

4 Ways Big Data is Changing the Practice of Advertising in 2016 & Beyond

Are you worried that you haven’t yet mastered all of the ins and outs, ups and downs, and quirky oddities of big data? Don’t fret. Nobody has it mastered 100 percent just yet. But you will need to get on board and begin a data initiative pretty soon so you won’t be left behind. Here are all the ways that big data is changing advertising, so you can be sure your data plans are on the right track. 1. Understanding the Difference in the Right Data, Not Just Big Data The first thing to know is that not all data is even worth your while. You’ll need to assess what data is useful to collect and analyze, and what data […] Continue Reading

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“You Need to Fall in Love with Data” – Interview with Vojta Rocek, Trologic

This blog post is part of the Big Data Week Speaker interviews series. Vojta shares his thoughts about the importance of changing  mentalities when it comes to data-driven businesses, and about a new culture of decision making. Why is it important for businesses in your industry to be more data driven nowadays? In today’s increasingly complex and dynamic business world, you can’t afford to make decisions based solely on intuition. You need to understand what works and how it works. You need to fall in love with your business data and instill this love to everyone in the company. What are the main challenges a company encounters when trying to leverage their data? People’s mentalities. Around 70 % of the staff usually […] Continue Reading

“Self-Service Data” Approach, the Future of Data Analysis – Interview with Arturo Canales, Telefónica

This blog post is part of the Big Data Week Speaker interviews series.  Arturo talks about the challenges and the impact of big data in the telco industry, also offering a sneak peek into his talk at the “Big Data in Use” Conference | Big Data Week 2016. Why is it important for businesses in your industry to be more data driven nowadays? In telco, as almost in any other industry, data is becoming one of the most valuable assets for both companies and individuals. Making a wrong decision can mean a huge difference or impact. This is why decision makers need to be able to access any insight that can be derived by looking at the company data, and understand what is really going on, so they can really […] Continue Reading

“Big Data Innovation Happens at a Tremendous Pace and There Is No Prize for Second Place” – Interview with Harry Powell, Barclays

This blog post is part of the Big Data Week Speaker interviews series.  Harry shares his thoughts on Fintech challenges, the impact of big data in the Finance field, also offering a sneak peek into his talk at  “Big Data in Use” Conference | Big Data Week 2016. Why is it important for businesses in your industry to be more data driven nowadays? Finance has always been data-rich and data-driven but the big data technologies have enabled us to use data to deliver an experience and product at a customer level whereas before data was only used to report aggregated information to managers. And if we don’t do it there is a legion of Fintech challengers looking to do it instead. […] Continue Reading