A joint presentation using a real case study to demonstrate how Telefonica’s mobile phone data can be used to derive insights, specifically featuring how Exterion Media intend to tailor advertising campaigns based on unique audience insights, changing the way that OOH advertising is bought, sold and optimized.
Sports have always been an art more than a science, and sports games a pale copy of reality. Recently, the rise of Big Date has been a fascinating game changer in the sports world. Sports performances can now be scientifically analyzed: the largest football teams in the world have embraced it by hiring dozens of data analysts.
The Copenhagen City Data Exchange – identify and engage the Big Data ecosystem – the potential suppliers and consumers of data from both the public and private sector.
Digital Transformation continues to be a key area of investment for CEOs and business owners. The Internet of Things is disrupting long established business models including direct retailer-consumer relationships. This presentation highlights the IoT use cases that are being deployed at opposing ends of the data value chain.
Successful SaaS companies like Prezi perform hundreds of A/B tests. Building out their in-house system for tracking experiments, they learned that A/B testing has much depth and beauty than simply computing statistical significance from conversation rates. Watch Marton Trencseni sharing all these insights in his talk.
Today’s consumers have more options than ever before and therefore, personalised and relevant engagement is key. Watch a talk about analytics for omni-channel experiences that ultimately drive customer satisfaction, loyalty, retention and growth.
What does machine learning revolution mean? Jane Zavalishina from Yandex Data Factory is answering this question in her talk at Big Data Week Conference 2015.