List the areas getting benefit from Big Data analytics

In this digital world, data is present everywhere and massive amount of data is generated everyday by every business. Every discussion, every plan, every decision is also a data within itself. To store the business related data, every organization has to buy hardware, software and using it setup a network.  Data becomes an indispensible for business. From buying a car, gym, insurance, restaurant, stores and credit card, data exists. With the help of number of ways such as internet or dealing with business, data can be made. Big data generates value from the storage and processing of very large quantities of digital information that cannot be analyzed with traditional computing techniques. Big data is the data characterized by 3 key […] Continue Reading

Embedded Self-Service Enhances the Growing Culture of Analytics

Not long ago, effective data analytics were seen as a form of differentiation. Today they are table stakes, as companies become increasingly data-driven to help grow their businesses and remain competitive. As business intelligence in the enterprise shifts from the purview of data scientists and IT-led reporting into the hands of non-technical business users, agile embedded analytics are essential. Embedding analytics deep within an application that employees are already using every day not only provides a seamless user experience, but also empowers employees to share dashboards, reports, and other analytics they create across their organization, with little to no support from IT. Growth in the embedded analytics market continues to be stoked, in large part, by the rising demand for […] Continue Reading

How Big Data and GPS Will Rule in 2018  

  Today big data, machine learning and location data are playing huge roles in business, finance, politics and almost every sector. There is some concern playing itself out regarding location data and other technology features. While it is important to understand the risks involved in big data and GPS, it is vital to know what role they play in our lives and society today. While there is a long future ahead for big data and location data, we have seen it utilized already. Below are a few ways location data and big data are being used to improve business and life in 2018. Geolocation Companies have been using location data for years. For example, Mastercard uses location data to help […] Continue Reading

How Data Science Course Program Proves Beneficial for You

This is a guest post by Danish Wadhwa. The IT sector is awash with data. This means more data is available to us than we can use. Data science is the field related to the development of insights from large sets of unstructured data. Its practical significance lies in the generation and implementation of information the right way. Today, data science techniques are widely used to streamline information models of a dynamic environment that depend on real-time sensor data. When organizations get these information models, they turn them into tailored services to offer to users. Who does this job? From data fetching to organizing to delivering insights, the whole process is accomplished by a data scientist. Who are data scientists? Data […] Continue Reading

Mining Bill Gates’ Tweets Using R

This is a guest post by Preetish Panda. Twitter has always been a rich source of social data that allows us to perform analysis on wide range of topics. Considering more than 6,000 tweets are posted per second and the open API gives real-time access, twitter data mining has compelling use cases in trend analysis, brand sentiment measurement, and feedback aggregation of new products and services. In this study, we’re going to extract tweets posted by twitter handle of Bill Gates and perform exploratory analysis along with text mining using `R`. Extracting data First off all, we need to create a twitter app that would allow us to fetch required data via Twitter API. Perform the activities given below to […] Continue Reading

Big Data vs Small Data – An Analysis Of Its Latest News

Guest post by Finnegan Pierson. One of the biggest news in the world of Big Data vs. Small Data today is the plan of China to establish a sort of social credit score where the government can rank its citizens based on their behavior, social actions and decision made online. In a document called “Planning Outline for The Construction of A Social Credit System,” China can encourage people to behave and do acts that will benefit the society. It is news like this that we can see the potential and future of Big Data. Whether you’re in the stream processing business or digital content business, you should understand the dynamics behind Big Data in order to adapt to your environment. Age […] Continue Reading

Tips For Understanding The Consumer Trends

With an increase in competition for consumer satisfaction, customers are now defining the trends in all sectors. Comparing today’s dynamic business environment with the business environment from a decade ago, you will see a significant difference. A decade ago, organizations used to drive business decisions while today, consumer tastes and preferences are the leading drivers of decisions and innovations. With that said, it is essential for businesses to dig deeper and invest in understanding consumer trends for them to succeed. On the other end, online businesses are on the increase. To survive in the already concentrated online industry, you must understand consumer trends. Large corporations are utilizing big data sources to get critical information. Spark streaming programs are also gaining […] Continue Reading

Revolutionary Big Data Changes of 2017

Guest post by Finnegan Pierson. Big data entails large volumes of data that are analyzed computationally to show trends and pattern. It comprises 3Vs; enormous volumes of data, the velocity of processing data, and the broad variety of data categories. Big data originates from scientific experiments or business sale records. Big data has primarily transformed the business world in 2017. Dialogue with customers Big data allows you to engage with customers regarding your products. Consumers take time in purchasing products by shopping around and comparing with other brands. Big data enables you to profile the behavior of customers. As a result, you will have a real-time conversation with the consumers to gain their loyalty. Keeping data safe Big data tools are […] Continue Reading

Big Data Creates a Big Impact on Marketing

Guest post by Finnegan Pierson. Any business venture in existence won’t remain in existence unless it can generate sufficient revenue and profits. The two old standbys of marketing and sales support the generation of money into a company’s coffers. Attracting audiences to marketing strategies requires continually changing with the times. Otherwise, a business falls behind and cannot keep up with competitors. Potential customers can simply ignore a business that employs outdated marketing strategies. Currently, big data is poised to infuse huge changes into the way businesses conduct sales and marketing endeavors. This news should be taken as a positive. Those capable of harnessing changes and trends in big data can do so to their sales and marketing advantage. Big Data Helps […] Continue Reading

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