Big Data Week Community

Big Data Creates a Big Impact on Marketing

Guest post by Finnegan Pierson. Any business venture in existence won’t remain in existence unless it can generate sufficient revenue and profits. The two old standbys of marketing and sales support the generation of money into a company’s coffers. Attracting audiences to marketing strategies requires continually changing with the times. Otherwise, a business falls behind and cannot keep up with competitors. Potential customers can simply ignore a business that employs outdated marketing strategies. Currently, big data is poised to infuse huge changes into the way businesses conduct sales and marketing endeavors. This news should be taken as a positive. Those capable of harnessing changes and trends in big data can do so to their sales and marketing advantage. Big Data Helps […] Continue Reading

Quantum Computing Will Revolutionize Artificial Intelligence

Guest post by Finnegan Pierson. Quantum computers have far more computing power than even the most powerful classical computers. Therefore, they have the ability to advance artificial intelligence and make it more intelligent. Here are some ways that artificial intelligence will change as a result of quantum computing. Artificial Intelligence Will Be Able To “Remember” More Information Quantum computers use quarks as bits (also called qubits) instead of bits made of silicon. Qubits work very differently than silicon bits. Silicon bits can only code information in ones or zeros. Qubits can be in both positions simultaneously. This increases the storage capacity of quantum computers. The storage capacity of a quantum computer doubles each time the size of the drive increases by […] Continue Reading

How To Use Big Data To Achieve A Data-Driven Enterprise

As our world is built on information, we embrace this digital era. Bulk of data pours in every day, looking for someone to examine it. Earlier data was less in amount and well- structured that made its processing fairly easy but now sheer volume of data is available that is unstructured, raw and complex to manage to get valuable insights from it. Data wrangling plays a crucial role in gaining value out of data here. Social media platforms, smart technologies, gauges, sensors, mobile devices, texts, videos are some of the examples of data sources. As behaviors, personal habits, activities, and views are responsible for data production; it is likely to contain valuable and actionable insights that can feed decisions and […] Continue Reading

Will Big Data Impact Your Business? Here’s What You Should Know

To say that by Sujain Thomas.  Big data is the most hyped phrase in the business community today is an understatement. Everywhere you look, big data seems to be the topic, from online forums, business conferences, and webinars to the database sector. So popular is the phrase that as far back as 2012, the Global Language Monitor (GLM) rated it the most confounding word of the year. As a business owner in the contemporary environment, all this hype can be overwhelming and in the confusion, you might miss out on any potential benefits emanating from this concept. To survive in the modern business environment, you need to quickly adapt to emerging trends and concepts and today, big data seems to […] Continue Reading

Why Organizing Your Big Data is Important

Guest post by Finnegan Pierson. Big data takes into account all of the many things that need to be measured or monitored, and many organizations find it hard to manage such massive data. Additionally, the amount of data being captured, replicated, or stored is way too high, and measures should be in place to ensure that everything doesn’t blow out of proportion. It’s therefore important for organizations to come up with creative approaches that can corral and optimize their data. A lot of organizations also think that they can do away with big data by discarding the always increasing amount of storage. They would even go ahead and buy additional storage capacity every year that can only result in inflated costs […] Continue Reading

Managing the Internet of Things – Interview with Matthias Schorer, VMware

This blog post is part of the Big Data Week Speaker interviews series.  In this article, Matthias Schorer, Leader Business Development Manager, IoT at VMware, shares his thoughts on the impact of big data in business, the AI revolution and how to manage the Internet of Things. There’s a lot of improvement to be expected from a city going smart and everything else the IoT entails. However, concerns may be raised that complete automation leaves systems vulnerable to cyber-attacks. What can you tell us about fail-safe methods and security measures that would earn the trust of the skeptical? It is a misconception that gathering information makes systems more vulnerable to cyber-attacks. The gathering of data itself isn’t the problem, but the inherently unsafe IoT […] Continue Reading

Machines can free humans to do more creative work – Interview with Dagmara Lacka, Boldmind

This blog post is part of the Big Data Week Speaker interviews series.  In this article, Dagmara Lacka, Boldmind Founder & CEO, shares her thoughts on the positive changes advancements in IoT and big data are bringing to the modern society and about Pepper robots.  What inspires you to innovate at Boldmind? I see advancements in IoT and big data bringing positive changes to the modern city, making it a better place to work in and live in. At Boldmind, we focus on how data generated by the city itself (buildings, transport and environmental sensors) can help improve the lives of citizens and helps businesses thrive.      How interactive is Pepper? What are the potential uses that Pepper unleashes? Pepper is learning all the […] Continue Reading

Why Teams Need Data Science Tools – Whitepaper

White Paper: Data Science Tools – What Are They, And Why Do Data Teams Need Them? Open The Door To Scalability & Efficiency To scale, data teams need staff, structure, efficiency, automation, and a deployment strategy; data science tools facilitate these requirements. But on top of scalability, providing tools for your data team allows them to: Easily manage ever-increasing volumes of data. Stay innovate in a competitive market. Move away from error-prone ad-hoc methodology. Easily reproduce processes and data projects. Leverage data analysts to augment data scientists’ work. Have proper data governance and permanence in place. Quickly deploy data projects into production. Download the Dataiku white paper to learn more about how a data science platform can take your data team to […] Continue Reading

Why Big Data Plays a Crucial Role in the Future of Content Marketing

Guest post by Jessica Cyrus Big data and content marketing are two hot fields that bring a substantial range of benefits to every organization that deploys them. These domains have a solid thing in common, and that is data. Big data uses data to derive meaningful conclusions, and content marketing makes use of those findings to reach potential customers in a meaningful way. They complement each other. While big data gives content marketing the required insights to make if more effective, content marketing reciprocates by contributing to the data pool that big data needs to function. All in all, big data is crucial to content marketing and its future. We have been witnessing how big data is fueling innovation in […] Continue Reading

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