Big Data Week Community

The Prospected Impact of AI on Society

No matter your political alignment, the development of AI impacts society on all levels. Are you envisioning a communist or ultra-capitalist dystopian future? The AI is there. Are you thinking of a utopic future? The AI is there as well. We need to come to terms and accept that unless a meteor hits Earth, the AI is here to stay and currently just scratching the surface. A Brief Overview I use the broad term AI to refer to any artificial intelligence, including but not limited to machine learning, deep learning, and artificial general intelligence. For those who are interested in particularities, I refer you to this infographic that briefly explains A.I. AI is the broad term that refers to any […] Continue Reading

Why Data Is Leading the Way to a Cybersecure Future

This is a guest post by Tiffany Rowe In the past, computer security could do little to guard against infection; instead, early security software merely reacted swiftly to threats detected on the machine. Thanks to data, that changed. Today, security tools are effective at predicting threats and guarding against them, so users are hardly inconvenienced by malicious attacks. It is only because diligent data-gatherers accumulated information on malware and attack patterns that cybersecurity software could improve so dramatically – and it will be thanks to data that security continues to improve. How Big Data Improves Cybersecurity A recent study on cyber threats found that the biggest gaps in businesses’ cybersecurity strategies concern the ability to detect malware, corruption and attacks before […] Continue Reading

5 Ways Big Data Is Used In Your Everyday Life

Guest post by Finnegan Pierson With plenty of news stories revolving around how Facebook and other big internet companies use the data they collect from us, you may be wondering what other aspects of your life are affected by data collection. In fact, the number of areas of your life that are touched by data analysis might surprise you. 1. Online Shopping Online shopping is an easy one. Every single online shopping site you use tracks your browsing history of the site’s products to serve them up to you later in highly targeted ads as a way of reminding you of purchases you may have been researching on their site and added to your cart, but didn’t purchase immediately. Google takes […] Continue Reading

Common HR Department Mistakes and How to Avoid Them

Guest post by Finnegan Pierson Every business needs to master the art of juggling for it to be successful. Every department is essential in ensuring the success of a business, but most entrepreneurs ignore the human resource department when other things are flowing smoothly. Human resource departments have several responsibilities to protect not only the company but also its employees. Businesses have faced lawsuits after making the slightest mistakes, while others have damaged their reputation and brand. Well, mistakes are inevitable, but it is essential for human resource departments to be aware of and avoid these mistakes to stay aware from lawsuits and protect their brand. An outdated or non-existing employee handbook Every business needs to be updated and communication work […] Continue Reading

5 Ways in Which Retailers Can Utilize Big Data and Digital Signage for Success

Today, most successful retailers are using big data and digital signage to improve their operational efficiency and customer experience while boosting their sales. A huge volume of data can be generated on the retail industry every second through both traditional sources and technology driven sources. Retailers and restaurant owners are using advanced analytics to gain relevant insights and even make concrete real-time decisions that are beneficial to both the customer and the business. • Detection and prevention of fraud By leveraging on the rich data environment of the retailer, exact areas of fraud exposure can be recognized. Retailers can analyze information from every day sales transaction and other activates like warehouse inventory, sales forecasts, accounts payable, employee shift records, and […] Continue Reading

Business Folk Need and Want Big Data — The Issue Is Teaching Them

On the surface level, Big Data isn’t a difficult concept to understand: the more data a business collects, the more data it can use to understand its consumer audience, to build effective products, and to predict successful marketing campaigns. Yet, almost as soon as discussions begin about how to collect Big Data, perform analyses, and develop data-driven plans, business professionals start to drift away. Big Data is incredibly important in the current era of business, but because data seems highly technical, few business-minded people want to bother acquiring that knowledge and skill. In the interest of harnessing the power of Big Data, those skilled with data need to train business professionals in the ways of data – or else replace […] Continue Reading

List the areas getting benefit from Big Data analytics

In this digital world, data is present everywhere and massive amount of data is generated everyday by every business. Every discussion, every plan, every decision is also a data within itself. To store the business related data, every organization has to buy hardware, software and using it setup a network.  Data becomes an indispensible for business. From buying a car, gym, insurance, restaurant, stores and credit card, data exists. With the help of number of ways such as internet or dealing with business, data can be made. Big data generates value from the storage and processing of very large quantities of digital information that cannot be analyzed with traditional computing techniques. Big data is the data characterized by 3 key […] Continue Reading

Tips For Understanding The Consumer Trends

With an increase in competition for consumer satisfaction, customers are now defining the trends in all sectors. Comparing today’s dynamic business environment with the business environment from a decade ago, you will see a significant difference. A decade ago, organizations used to drive business decisions while today, consumer tastes and preferences are the leading drivers of decisions and innovations. With that said, it is essential for businesses to dig deeper and invest in understanding consumer trends for them to succeed. On the other end, online businesses are on the increase. To survive in the already concentrated online industry, you must understand consumer trends. Large corporations are utilizing big data sources to get critical information. Spark streaming programs are also gaining […] Continue Reading

Big Data Creates a Big Impact on Marketing

Guest post by Finnegan Pierson. Any business venture in existence won’t remain in existence unless it can generate sufficient revenue and profits. The two old standbys of marketing and sales support the generation of money into a company’s coffers. Attracting audiences to marketing strategies requires continually changing with the times. Otherwise, a business falls behind and cannot keep up with competitors. Potential customers can simply ignore a business that employs outdated marketing strategies. Currently, big data is poised to infuse huge changes into the way businesses conduct sales and marketing endeavors. This news should be taken as a positive. Those capable of harnessing changes and trends in big data can do so to their sales and marketing advantage. Big Data Helps […] Continue Reading

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